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Industry news
After 90 into mainstream consumer groups sanitary ware industry how to capture their heart?
- Read： 4711
At the end of December 31, 2017, after the last batch of 90 spent their 18th birthday. This means: technically, after 90 s generation has fully adult, say goodbye together to the youth. 00 after finally begins! After about 90, "single out" "out of poverty", "quick to drop out of hair" seems to have evolved into them. Vigor and vitality, defiant, are slowly, farther and farther away from them, more than a few copies of your age.
In the face of the rise of a new generation of young consumers brand of beer and skittles all positive in the direction of the young towards even KFC, McDonald's this kind of old restaurant put the figure sanitary ware brand what reason not to younger? First of all, sanitary ware enterprises inside the team to have a young people can't help the old man sitting on a conference table talking about how to keep young consumers like this is obviously not scientific.
Although older people business experience is that young people cannot match but for 80, 90, after the cognitive, 60, 70, even after 50 is actually don't know really don't understand. In the team so sanitary ware enterprises must introduce a large number of young people with young people thinking the sanitary ware products of young people can bring real young products meet the demand of new era.
Relevant data show that the present main force in the sanitary ware market mainly after 80, accounted for 63%, and as a rising star after 90 accounted for the proportion of 16%. Along with 90 adults in succession, after the next 10 years will relay in 80 after 90, become the largest sanitary ware market mainstay. There is no doubt that for enterprises that defend bath, who can win the heart of 90 after consumers, who can in sanitary ware market ahead of the next 10 years. The sanitary ware enterprise how to win the heart of consumers after 90? Priority is to grasp 90 after decoration characteristics of consumer behavior.
Characteristic one: exquisite individual character
90 after growing up in an era of change very rapidly, their acceptance of the new thing will be high. Compared with 70, 70, 80 more novel ideas, after spending for them, is no longer a simple material needs, but a sense of self. In 90 after consumption system, personalized needs occupies very large proportion. Whether shopping or decoration, more willing to choose personalization after 90, declaration of individual consumption is their personality in this era, with the aid of consumption, they express the desire for the freedom of choice.
In this dimension, sanitary ware enterprises to win consumers heart after 90, the personalized services is bound to be thinking, provide consumers with more targeted personalized service plan. Large to the overall layout of the house, small to the modelling of bathroom faucet, are personalized consumer demand.
Characteristic two: talking about efficiency
After 90 were infiltrating business model generation, business efficiency, this is largely affected after 90 consumption psychology and consumption behavior. In recent years the rapid development of express delivery, delivery, etc, on the one hand depends on the rapid development of Internet, on the other hand also cannot leave after 90 consumer groups, compared to the parents' generation, after 90 will be more willing to "errands" save time to do what they think is more valuable.
And with the further advance of urbanization, many choose to leave home to work in big cities after 90, while under the condition of high housing prices in big cities, they will choose to buy a house in hometown more. As a result, house decoration has become a thorny problem. Because there is no enough time and energy at both ends, 90 after a new generation of consumers prefer one-stop ready mode.
On the channel, as Internet "indigenous" after 90, are more used to channel through the network to understand and choose the decoration company. For them, the Internet service is more efficient than traditional stores home outfit. In this dimension, sanitary ware enterprises to win the consumer market after 90, it is necessary to actively embrace the Internet, with the help of the Internet platform to build a good brand image.
Characteristic three: pay attention to quality
Compared to the older generation of consumer decorate, 90 after the new generation of consumer groups to demand a higher quality of life. Their consumption system, there seems to be more "case", they will spend thousands of dollars to go to the concert, will buy some seemingly useless things to increase the small pleasures in life. They will not lower the quality of life in order to save money, compared with their parents, they know how to enjoy more.
Investigations, according to the results of the new generation of consumer groups, on average, decorating a budget, higher after 90 s consumers will be more willing to pay for a better life experience and the quality of life, rely on low prices to attract consumer's business model has not become a mainstream consumption after 90 to gain a foothold in the market. In this dimension, sanitary ware enterprises after winning 90 consumer heart, need more improvement internally, enhance the quality of decoration and services.
Source: consumer daily website
In the face of the rise of a new generation of young consumers brand of beer and skittles all positive in the direction of the young towards even KFC, McDonald's this kind of old restaurant put the figure sanitary ware brand what reason not to younger? First of all, sanitary ware enterprises inside the team to have a young people can't help the old man sitting on a conference table talking about how to keep young consumers like this is obviously not scientific.
Although older people business experience is that young people cannot match but for 80, 90, after the cognitive, 60, 70, even after 50 is actually don't know really don't understand. In the team so sanitary ware enterprises must introduce a large number of young people with young people thinking the sanitary ware products of young people can bring real young products meet the demand of new era.
Relevant data show that the present main force in the sanitary ware market mainly after 80, accounted for 63%, and as a rising star after 90 accounted for the proportion of 16%. Along with 90 adults in succession, after the next 10 years will relay in 80 after 90, become the largest sanitary ware market mainstay. There is no doubt that for enterprises that defend bath, who can win the heart of 90 after consumers, who can in sanitary ware market ahead of the next 10 years. The sanitary ware enterprise how to win the heart of consumers after 90? Priority is to grasp 90 after decoration characteristics of consumer behavior.
Characteristic one: exquisite individual character
90 after growing up in an era of change very rapidly, their acceptance of the new thing will be high. Compared with 70, 70, 80 more novel ideas, after spending for them, is no longer a simple material needs, but a sense of self. In 90 after consumption system, personalized needs occupies very large proportion. Whether shopping or decoration, more willing to choose personalization after 90, declaration of individual consumption is their personality in this era, with the aid of consumption, they express the desire for the freedom of choice.
In this dimension, sanitary ware enterprises to win consumers heart after 90, the personalized services is bound to be thinking, provide consumers with more targeted personalized service plan. Large to the overall layout of the house, small to the modelling of bathroom faucet, are personalized consumer demand.
Characteristic two: talking about efficiency
After 90 were infiltrating business model generation, business efficiency, this is largely affected after 90 consumption psychology and consumption behavior. In recent years the rapid development of express delivery, delivery, etc, on the one hand depends on the rapid development of Internet, on the other hand also cannot leave after 90 consumer groups, compared to the parents' generation, after 90 will be more willing to "errands" save time to do what they think is more valuable.
And with the further advance of urbanization, many choose to leave home to work in big cities after 90, while under the condition of high housing prices in big cities, they will choose to buy a house in hometown more. As a result, house decoration has become a thorny problem. Because there is no enough time and energy at both ends, 90 after a new generation of consumers prefer one-stop ready mode.
On the channel, as Internet "indigenous" after 90, are more used to channel through the network to understand and choose the decoration company. For them, the Internet service is more efficient than traditional stores home outfit. In this dimension, sanitary ware enterprises to win the consumer market after 90, it is necessary to actively embrace the Internet, with the help of the Internet platform to build a good brand image.
Characteristic three: pay attention to quality
Compared to the older generation of consumer decorate, 90 after the new generation of consumer groups to demand a higher quality of life. Their consumption system, there seems to be more "case", they will spend thousands of dollars to go to the concert, will buy some seemingly useless things to increase the small pleasures in life. They will not lower the quality of life in order to save money, compared with their parents, they know how to enjoy more.
Investigations, according to the results of the new generation of consumer groups, on average, decorating a budget, higher after 90 s consumers will be more willing to pay for a better life experience and the quality of life, rely on low prices to attract consumer's business model has not become a mainstream consumption after 90 to gain a foothold in the market. In this dimension, sanitary ware enterprises after winning 90 consumer heart, need more improvement internally, enhance the quality of decoration and services.
Source: consumer daily website
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